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With personalized nutrition, you can be the best.

After 30 years as pro sports nutritionists, we know that an athlete's performance is only as good as their fuel! No matter your talent or training, you need to fuel your body so that you can sustain the load of activity and intensity place on it.

Pro and elite athletes need more. More training, more recovery, and more nutrients.

That's why we work with athletes to ensure that their needs are met. Through targeted nutrition and lifestyle medicine, our sports nutritionists prepare athletes to play at their peak for a long-lasting career.

Whether you are currently a pro or elite athlete or you are youth athlete hoping to play at elite or collegiate level, we will make sure that you get to your next level.

Our Simple Yet Effective 4 Step Process

Match

We match you with the best program and sports nutritionist to meet your unique goals.

01
Assess + Analyze

Complete your personalized nutritional assessment and SportFuel will review and analyze your data before your initial consult.

02
Meet with your dietitian + test

You will receive a protocol with personalized nutrition and lifestyle recommendations created specifically for you.

03
Refine

Continue to refine your protocol with us as your life changes in order to amplify your results.

04

Sports Nutrition Coaches Working With...

  • Professional athletes
  • Elite and ranking athletes
  • Aspiring youth athletes
  • High-performing, non-competing professionals

  • Stop-and-go sports (our specialty)
  • Endurance athletes
  • Masters athletes

blackhawks-team-sports-nutrition-sportfuel

Everything we do is personalized.

Each athlete receives a specific and unique nutrition plan to address their pain points, athletic goals, and personal needs.

Every prospective client is pre-screened before signup so that they can be matched with the BEST program, practitioner, and support!

SportFuel Programs

At SportFuel, we know every athlete has different and unique needs. That’s why our nutrition coaching programs support every athlete in personalizing their performance plan.

ELEVATE

  • Highly customized approach to nutrition.
  • Designed to support athletes with a solid nutritional baseline to learn the nitty-gritty details about how their food affects their performance
What's included?
  • A thorough nutritional assessment video call
  • 3-months of weekly or bi-weekly one-on-one nutritional coaching sessions
  • Athlete meal plans, recipes, and grocery lists customized to fuel training, support nutritional needs and goals
  • Individualized supplement plans to resolve any nutrient gaps and optimize performance
  • Lifestyle strategies to improve day-to-day life, such as how to get better sleep and boost you mood!
  • Recommendations for when to eat to get the most out of your training.
  • Add-on lab testing and health coaching available.

BOOST

  • For high-performers who are in need of a fueling upgrade
  • Supports athletes who feel static in their progress
What's included?
  • A thorough nutritional assessment video call
  • Personalized protocol that outlines next steps with nutrition, lifestyle, and supplement plans
  • 2 follow-ups to provide guidance for protocol implementation and adjustments
  • Athlete meal guidelines and plans, fueling schedules, recipes, and grocery lists
  • Add-on lab testing and health coaching available

Book A Exploratory Call

In order to ensure that each client is matched to the program and integrative sports dietitian that best fits their unique needs and performance goals, we require all prospective clients to schedule an exploratory call before booking with us.

 

During this call, we will to connect to ensure that we are a great match for you and your personal and professional goals. You can expect to walk away from this call with more information about SportFuel, our service offerings, and your next steps.

Service Add-ons

Lab Testing

If you’ve ever wondered if certain foods you are eating might be causing stress to your body, Food Sensitivity Testing is a great option to finally get some answers. Some people, when eating foods they are sensitive to, get digestive stress that is easy to correlate with a particular food. Other times, it’s not so easy to pinpoint because the reactions are delayed or are not digestive in nature. Some people may experience brain fog, joint pain, headaches, low energy, poor recovery, skin rashes, anxiety, or a host of other delayed responses relating to the food and/or added chemicals in the food.

3x4 Genetics testing helps you understand your genes so that you can live a longer, healthier, and better life. For athletes, these personalized actionable health recommendations based on your DNA are the ultimate performance advantage. With nutrigenomics you can create the perfect environment (nutrition, training, and lifestyle) for your genes, so you can be your best!

Your micronutrients are the vitamins, minerals, amino acids, antioxidants, essential fatty acids and other nutrients that support all aspects of your health and performance. Knowing your micronutrient status can provide measurable benefits to maximize your potential and is often the first step in assessing how you can personalize your nutritional plan.

This 24-hour test measures how your cortisol hormones responds in response to daily stressors such as training and competition. Cortisol response provides athletes many insights into how athletes should proceed in their pursuit of peak performance. 

You may have heard of your microbiome, which includes all the microbes (tiny species invisible to the eye) that reside in your body, the majority of which are in your intestines. The balance of these microbes is pertinent to your immunity, weight balance, mood, digestion, and overall health and wellness, and an imbalance can contribute to an array of health symptoms.

This 1-time stool collection will test the abundance of beneficial bacteria as well as pathogenic bacteria, such as H.pylori, salmonella, and E.coli, fungi such as candida, parasites, and viruses.

Health Coaching

Health coaching is available for clients who want additional support in nutritional and lifestyle habit formation. During these sessions, clients define their wellness visions and performance goals in order to make intentional and concrete changes and accelerate progress. Health coaching uses experimentation, motivational interviewing, appreciative inquiry, and stages of change to accompany clients as they clarify their desires and decide the changes necessary to reach their goals.

 

Health coaching has helped clients to:

  • Build self-awareness
  • Establish consistent lifestyle habits
  • Reduce stress
  • Improve well-being
  • Reach performance goals more effectively
  • Find joy in the process of change
  • Celebrate wins

Privacy + Discretion

Many of our athletes count on nutrition as major player in their competitive advantage.

 

We promise to take full measures to protect your data. We use HIPPA-compliant software to ensure your data is encrypted and untraceable.

We can't wait to get you closer to your performance goals.

Measurable Results

We always ask our clients to rate their current status before we start working. Although your initial goals might be to improve in one of these areas, a personalized athlete diet will provide large and lasting effects in all of them!

Our clients are supported by every resource necessary.

We use innovated lifestyle technologies as well as professional-grade supplements to make sure our clients are fully supported.

Ready to perform like the pros?

ELEVATE
  • A thorough nutritional assessment video call
  • 3-months of weekly or bi-weekly one-on-one nutritional coaching sessions
  • Athlete meal plans, recipes, and grocery lists customized to fuel training, support nutritional needs and goals
  • Individualized supplement plans to resolve any nutrient gaps and optimize performance
  • Lifestyle strategies to improve day-to-day life, such as how to get better sleep and boost you mood!
  • Recommendations for when to eat to get the most out of your training.
  • Add-on lab testing and health coaching available.
BOOST
  • A thorough nutritional assessment video call
  • Personalized protocol that outlines next steps with nutrition, lifestyle, and supplement plans
  • 2 follow-ups to provide guidance for protocol implementation and adjustments*
  • Athlete meal plans + guidelines, fueling schedule, recipes, and grocery lists
  • Add-on lab testing and health coaching available

*Complete within 6 months

The link between elite nutrition and pro performance has never been clearer.

If you are an elite or professional athlete, then you likely already know about the strong connection between sports nutrition and peak performance.

 

We fuel our athletes with a real food diet. If you want to play at peak levels throughout your career without it negatively impacting your health and longevity, you need to take care of your whole body, which requires an integrative approach.

 

We understand that you want to show up as your best self in your sport and at home, so we help our athletes to find balance between training/competition and rest.

Sportfuel Testimonial- Troy Murray

—Troy Murray

 

“After I retired, my eating habits headed in the wrong direction. Without the advice and inspiration from Julie and SportFuel, who knows where I would be now. Thank you!”

FAQs

SportFuel is an integrative nutrition consulting firm based in Chicago, Illinois. SportFuel works with a wide range of clients, including professional sporting teams and competing elite and youth athletes. We provide personalized nutrition to clients so that they can achieve their goals and maintain peak performance throughout their long-lasting careers. SportFuel also work with non-competing athletes looking to improve their body composition, feel more rested and focused throughout the day, and eat in a way that promotes their health and longevity.

Integrative sports nutrition is a subsect of the nutrition field which examines health and athletic performance from a holistic approach. Nutritionists help clients to eat and life in a way  that reduces stress, manages inflammation, and promotes more robust sleep. Through a real food diet that is personalized to the client's unique needs and goals, our clients are able to look, feel, and play their best without negatively impacting their well-being and long-term health.

A solid nutritional foundation complements your training and athletic performance by allowing your body to recover more optimally, repair muscles, and prevent injury. A proper fueling plan is imperative to achieving mental clarity for sharper focus, as well as efficient and full digestion. Nutrition allows athletes to feel nourished, light, and ready to conquer their competition. 

After all, training only gets you so far. Nutrition is the missing key to unlock your greatest potential. 

While we are most known for our work as Team Nutritionists for the Chicago Blackhawks and Rockford IceHogs, as well as other professional athletes and elite athlete prospects, we have a wide range of clients from aspiring youth athletes to fitness fanatics.

For more than 30 years, SportFuel’s expertise has helped shape the application of sports nutrition. When founder Julie Burns debuted her individualized, real-food approach to sports nutrition in Chicago in the ‘90s, it was met with doubt and disapproval from her peers. Today, personalized performance nutrition is the gold standard upon which the sports industry rests. SportFuel has paved the way for athletes everywhere to stay on top of their game––and competition––while reaching their unique goals through a scientific and customized nutritional approach.

The SportFuel Team cannot make specific product recommendations to non-clients, however we do believe that people can benefit from real food products, such as The Sportfuel Bar and  Sportfuel Greens, as well as micronutrient supplementation. You can find SportFuel®-recommended daily supplements for competing athletes and non-competing athletes at the SportFuel® Store

All pro athlete supplements and products can be found on the SportFuel Store. Active SportFuel® clients receive 15% discount on all products at the SportFuel Store and gain access to SportFuel’s health dispensaries.

After viewing our pro athlete performance program offerings, book an exploratory call with one of our team members so that we can figure out together which service is best for you.

Yes, all nutrition and health coaching consultation sessions are facilitated remotely via Zoom.

In order to serve a greater population, we have service programs starting at 149 USD. In order to appropriately match you with the best program, please book an exploratory call for a one-on-one discussion with a SportFuel team member. This way we can help you choose a program that fits your desired goals and objectives.

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