This Privacy Policy describes how SportFuel, Inc. (collectively, “SportFuel,” “we,” “us,” or “our”) collects, uses, shares, and safeguards personal information. This Privacy Policy also tells you about your rights and choices with respect to your personal information, and how you can reach us to get answers to your questions. You can jump to particular topics by going to the headings below:
The following provides examples of the type of information that we collect from you and how we use that information.
Context | Types of Data | Primary Purpose for Collection and Use of Data |
---|---|---|
Account Registration | We collect your name and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account. | We use this information to provide account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history. We may also use your account to communicate relevant information to you regarding your account. |
Client Information | We collect the name, and contact information, of our clients and their employees with whom we may interact. | We have a legitimate interest in contacting our clients and communicating with them concerning normal business administration such as projects, services, and billing. |
Cookies and first party tracking | We use cookies and clear GIFs. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a web site is viewed. | We use this information to ensure our website operates efficiently. |
Cookies and Third Party Tracking | We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. | Where required by law, we base the use of third party cookies upon consent. |
Demographic Information | We may collect personal information, such as your age, location, and gender. | We use this information to comply with applicable laws. |
Email Interconnectivity | If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. | We use this information to understand how you interact with our communications to you. |
Feedback/Support | If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply. | We use this information in order to receive, and act upon, your feedback or issues. |
Mailing List | When you sign up for one of our mailing lists we collect your email address or postal address. | We share information about our products and services with individuals that consent to receive such information. We also use this information to share information about our products or services. |
Mobile Devices | We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores. | We use this information to identify unique visitors and understand how users interact with us on their mobile devices. |
Order Placement | We collect your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order. | We use your information to perform our contract to provide you with products or services. |
Partner Promotion | We collect information that you provide as part of a co-branded promotion with another company. | We use this information to fulfil our promotions. |
Surveys | When you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. | We use this information to understand your opinions and collect information relevant to our organization. |
Sweepstakes or contests | When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected. | We use this information to operate the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes. |
Website interactions | We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. | We use this information to understand how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud. |
Web logs | We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. | We use this information to monitor our networks and the visitors to our websites. Among other things, it helps us understand which of our products or services is the most popular. |
Affiliate Links | Our website may contain links to products and services offered by third party websites. If you click one of these links, we may collect and use data collected by our site to direct you to the third party site(s). Our website and/or the third party website may collect data to show us that you have clicked on the link, regardless of if you have or have not made a purchase. We may receive commission on any products you clicked on from our website, which lead to a third party website and that you have made a purchase for. | We use this information to track revenue disbursements from affiliate commission on products which have been purchased using our third party affiliate links. |
In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. For example, if you submit a job application, or become an employee, we may conduct a background check.
In addition to the purposes and uses described above, we use information in the following ways:
Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our general interest in conducting our business.
In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:
You can make the following choices regarding your personal information:
No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts designed to protect your personal information from unauthorized access, use, or disclosure, we cannot guarantee the security of your personal information. In the event that we are required by law to inform you of a breach to your personal information we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
Some of our websites permit you to create an account. When you do you will be prompted to create a password. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else that has obtained your password, whether or not such access or use has been authorized by you. You should notify us of any unauthorized use of your password or account.
The following additional information relates to our privacy practices:
If you have any questions, comments, or complaints concerning our privacy practices please contact us at the appropriate address below.
We will attempt to respond to your requests and to provide you with additional privacy-related information.
Effective Date: 9.16.2021
Last Revised Date: 3.20.2023
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SportFuel® is an integrative nutrition consulting firm based in the Chicagoland area in Illinois. | Copyright © 2022 SportFuel, Inc. All rights reserved.
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